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Multi-Channel Campaign Design - Alchemy by Loews Hotels
I led the design of the visual identity and overall look and feel
for a brand-wide beverage program called Alchemy by Loews that was created to strengthen guest connection, drive repeat visitation, and increase beverage revenue through elevated, experience-led mixology.
Print & Digital Event Invitation Design
Designed immersive, branded “moving invitations” for Loews Hotels, combining print, interactive elements, and visual storytelling to engage guests before events.
Designed a luxury event invitation for a Loews Hotels & Co. happy hour at Monsieur Dior, blending Parisian elegance with Beverly Hills glamour through refined typography, layout, and editorial-inspired design. The invitation design was directly inspired by the photo to the left, using its mood, palette, and composition to inform the overall aesthetic.
Loewdown Logo & Visual Identity
Collaborated on the design of the “Loewdown” logo and visual identity for Loews Hotels’ customer engagement program. Assisted in designing the accompanying customer newsletter, created to reach and engage Loews’ valued guests through branded editorial content and promotional messaging. Ensured all designs aligned with Loews Hotels’ brand standards and visual guidelines.
Menu Design
Designed a range of branded menus for Loews Hotels & Co, including spa service menus with integrated pricing, ensuring brand consistency across property locations.
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